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Azma holds over a decade of diverse entertainment, production, talent and brand management experience. With her start at NBC’s press and publicity department, Azma got a quick taste for entertainment and yearned to get into film. From NBC, Azma landed a position at Universal, managing domestic licensing and branding for such notable films as Jurassic Park, The Grinch Who Stole Christmas, The Mummy, and The Fast and the Furious. Azma eventually left her studio post to work in talent management when she took on the role as VP of licensing at the Firm. There she provided a unique service in extending the brands of the company’s exclusive client roster (Leonardo Dicaprio, Cameron Diaz, Vin Diesel, Orlando Bloom, Jennifer Lopez etc). In addition to working closely with the talent, Azma also worked with Joe Roth’s former film company, Revolution Studios (a Firm client), managing domestic licensing and merchandising for their film library.

In 2003, Azma started her own boutique entertainment company Fireball Group. Her work has included extending the brand of America’s funniest family, the Wayans, most known for “In Living Color”, “Scary Movie” and “White Chicks”. Taking their brand of humor from adult comedy to family entertainment, Azma secured deals with Nickelodeon and Warner Bros. Home Video to create the animated series “Thugaboo”. Serving as an executive in charge of production on “Thugaboo”, Azma quickly realized her passion for producing.

Most recently, she took on the role as Executive Producer, on a new reality television show she sold to The Weinstein Company entitled “The Live In Guru” featuring former supermodel turned holistic healer, Cameron Alborzian. In addition, she also produced a documentary with Alborzian shot almost entirely in India,entitled “Beyond the Mind” which explores natural healing through Ayurveda. Having a passion for humanitarian causes, she additionally produced groundbreaking viral video campaigns about the recent violent protests in Iran and the war over conflict minerals in the Congo.

Azma partnered up with Cima Productions in 2008, after watching“ESL”. “Bedrooms” was Azma’s first indie feature and collaboration with Cima.