Azma holds over a decade of diverse entertainment, production, talent
and brand management experience. With her start at NBC’s press and
publicity department, Azma got a quick taste for entertainment and
yearned to get into film. From NBC, Azma landed a position at
Universal, managing domestic licensing and branding for such notable
films as Jurassic Park, The Grinch Who Stole Christmas, The Mummy, and
The Fast and the Furious. Azma eventually left her studio post to work
in talent management when she took on the role as VP of licensing at
the Firm. There she provided a unique service in extending the brands
of the company’s exclusive client roster (Leonardo Dicaprio, Cameron
Diaz, Vin Diesel, Orlando Bloom, Jennifer Lopez etc). In addition to
working closely with the talent, Azma also worked with Joe Roth’s
former film company, Revolution Studios (a Firm client), managing
domestic licensing and merchandising for their film library.
In 2003, Azma started her own boutique entertainment company
Fireball Group. Her work has included extending the brand of America’s
funniest family, the Wayans, most known for “In Living Color”, “Scary
Movie” and “White Chicks”. Taking their brand of humor from adult
comedy to family entertainment, Azma secured deals with Nickelodeon and
Warner Bros. Home Video to create the animated series “Thugaboo”.
Serving as an executive in charge of production on “Thugaboo”, Azma
quickly realized her passion for producing.
Most recently, she took on the role as Executive Producer, on a
new reality television show she sold to The Weinstein Company entitled
“The Live In Guru” featuring former supermodel turned holistic healer,
Cameron Alborzian. In addition, she also produced a documentary with
Alborzian shot almost entirely in India,entitled “Beyond the Mind”
which explores natural healing through Ayurveda. Having a passion for
humanitarian causes, she additionally produced groundbreaking viral
video campaigns about the recent violent protests in Iran and the war
over conflict minerals in the Congo.
Azma partnered up with Cima Productions in 2008, after
watching“ESL”. “Bedrooms” was Azma’s first indie feature and
collaboration with Cima.